Washington Capitals

Team branding is an inexact science. Too often, constantly changing design trends and the fickleness of fans can either prompt unneeded alteration in a sporting organisation’s aesthetic, or else completely paralyse it. The National Hockey League and its franchises are some of the worst offenders of all, with good designs often usurped too early, and
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It has been reported that the NHL salary cap might be effectively frozen at $81.5 million until 2023. During that time period, Alex Ovechkin’s current contract will expire, several players will hit free agency, and drafted prospects will be trying to break into the NHL. This puts the Washington Capitals into an interesting position with
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